This makes having a pay-per-click (PPC) strategy critical to the overall growth and success of your business. Protect your marketing budget by creating a PPC strategy that converts at the highest level. With SEO and SEM at the forefront, I've detailed what it takes to maximize ad spend in the next step of the process.
Pay-per-click advertising (PPC) is one of the top three on-page conversion generators, and 40% of brands are routinely upping their PPC budgets in pursuit of pay-per-click ROI1. PPC process these are both convincing arguments to use PPC, but for the uninitiated, PPC advertising and PPC campaign management can feel a little intimidating.